Real estate innovation and pornographic presumption
When the delicate and emotional film "Okuribito" (which was ridiculously translated here as "Violins in the Sky") won the 2009 Oscar for best foreign language film, there was a rare controversy (worldwide except in Japan) because its director, Yôjirô Takita, had made several incursions into light porn cinema, because it seemed that there had been a contradiction between the previous work of the director and the sensitive film that conquered the soul of the jury of the prize ... and of many spectators; contradiction and surprise, as if one thing could nullify or mitigate the other, as if there were aspects that are difficult to reconcile.
Similar contradictory perception is generated (and we see it clearly physiognomic) when we stand in front of institutions, public and private, and we propose the cluster of technological and organizational innovations that fit into our real estate project (our real estate network mariatomasa.com), because it seems that immediately a wall of prejudices rises that isolates our interlocutors from any reasoning or process demonstrative: they seem to think – and sometimes express it directly – ... Technological innovation in the real estate sector? Seriously? And isn't it rather technology that simply applies to this much-maligned sector? Wouldn't it be better if you set up a technology company with the innovations you propose and then present an application in the real estate sector? Because, of course, it seems impossible that a sector with such a bad press (the bubble, the black market, deregulation, etc.) can give shelter to something intrinsically good as innovation.
It is not enough to demonstrate that we are already innovating (in management processes, in the evolution of mobile CRM for agents, in the extreme personalization of services, in the digital processing of real estate information or in the mobile automation of ticketing), but we must convince that this is possible from this sector, as if directing porn films made it impossible to invoice extraordinary films for mass consumption.
But we do not complain: we only see the surprise that our activity in this our sector (real estate) is more up to the task than our interlocutors are. So it is that if we improve we will have to do it at our expense, without any external support. And so we do: investing in the digital improvement of our processes, in computer systems that show that no one, that no company in the sector treats with more care the reports of the farms of our clients; that our agents can earn more than anyone else in the sector, with our company assuming all its structural expenses; whereas direct employment and self-employment can be promoted at the same time, without hindrance; or that thanks to technology you can count on technical-legal support in any area or time, for the full benefit of the client.
We use advanced instant digital messaging tools, corporate social networks, 24×7 monitoring systems of telephone notices, state-of-the-art helpdesks, distributed multichannel management systems of notices, optimized schemes of digital presentation of reports with large volumes of multimedia data, technical-legal mechanization that allows us to ensure the legal framework of sales and rentals with respect to all its parties involved, and ... blah blah blah ... because that seems to be what we demonstrate becomes, due to the presumption of porn, to the perception that there is not much to innovate in a sector in which it is spoken, practically only talk about commissions or, worse, the ball or the bubble or the all-voucher. And that's not our case, of course.
We talk about fees and innovation, a growing staff of administrative and legal and computer technicians who support what we think a current real estate agency or, better, the real estate agency we want to be has to offer.
We grow, and we grow a lot: in technical-administrative personnel and agents, in zonal extension and, above all, in human quality. And behind all this there is a great investment and, most importantly, great people who also grow as professionals, close to their clients because they live near the farms they market, because they are subject to our ethical code and, finally, because they enjoy the innovations and sensitivity that we strive to seek, innovating wherever possible.
No presumptions: with facts. And without prejudice. With permanent desire for improvement.
